Are you ready to produce your future events that are good for you and good for the planet?
In the current global crisis, building purpose into your event WILL BE ever-more important.
As we emerge from the global pandemic and start to see what the new normal is for events, it will be critical that events are purpose-driven and have a social license to operate.
We predict the measure of success of events of the future will be how responsible and restorative they are for both people and planet.
Covid19-safe | Circular | Climate Positive | Inclusive, Diverse and Tolerant
Join us during this down-time to get future-ready.
Have you been putting off, or just had not time to dive into the dirty detail of sustainable event management before now?
Prefer to be in your event-happy-place?
YOU MAY AS WELL MAKE THE MOST OF IT. NOW IS THE TIME. PULL UP A COSY SPOT. LET'S GO!
Sustainable Event Management:
A Practical Course
This is a professional development programme that will prepare you to make quick and effective decisions when managing complex sustainability issues at your events.
Programme content is broken down into simple, implementable steps.
At the end of each module you'll be ready to take immediate action, keeping the boss, sponsors and event attendees happy and satisfied, by delivering a beautifully-produced event that is good for all.
We know you're inspired to use your events for good, but as a time-poor event manager, you need the first step...
Did your boss suddenly realise they needed to be producing sustainable events, and as the 'greenie' in the building, you'll be assigned the responsibility to 'make us sustainable'? They've probably already leap-frogged the 'doing' and are asking for certification...!!
But given no time to get ready, they still expected it to be done yesterday, they've given you no budget, no people, and no support.... what to do?
You might have a good gut feeling on what you need to do, but are overwhelmed when you think about how to begin. Where to start first - what to prioritise?
Energy, water, waste, single-use plastic, greenhouse gas emissions, transport, reusable cup systems, signage and overlay, food, food waste, composting, recycling, glitter, balloons, confetti, fireworks, diversity, accessibility, purpose.... omg.
To compound this, with the world waking up too, your sponsors and performers will be ever-more requiring you to have a sustainability plan, and your event attendees are probably going to ask for carbon-neutral, plastic-free and circular events.
These motivated (or newly awakened) people will be asking tricky questions about the event's sustainability agenda, water refill points, organic food, recycling, carbon emissions, plastic footprint and more. Get ready for pointing fingers, many questions, and the firing off of social media posts and shaming photos.
Not to freak you out further, but if you hadn't realised already, there are a huge number of people that you're going to have to get onboard - fellow staff, contractors, caterers, waste staff, venue management, performers, volunteers.... This is a people problem more than anything.
The good news is that so many events and people like you are revved up and ready to play their part and this course is here to help you do it, and do it fast!
So where to start? Can you make an impact?
It can be overwhelming when you read the news and see the stresses our planet is under. Global issues are becoming ever-more acute.
Of course apart from Covid-19, our other global issues have not gone aways - climate change, ocean plastic pollution, water scarcity and drought, extreme weather, wild fires, species extinction, record temperatures, coral bleaching, ocean dead zones, school strikes, social intolerance, refugee crisis, human trafficking and exploitation, political inaction and social uprising.
But yes! Your event can be part of the solution, not part of the problem.
Image what your positive legacy could be...
The course has been created by industry-recognised event sustainability professionals, for event industry professionals like you. It focuses on real-world, event challenges and opportunities.
All modules are supported with additional 'deep dive' content ready for you (and your event) when the time is right. Jump in and out of the content as you need. You get to decide what topics to focus on and when.
At the end you will receive a Certificate of Completion and also have the option to undergo a competency assessment with the Sustainable Event Alliance to become an Event Sustainability Practitioner.
Here’s What You’ll Get When You Sign Up
Once you're signed up, you'll get immediate, lifetime access to the course materials which includes videos from our instructors, downloadable assets, knowledge checks, further reading, and specially curated content from world-class events with case studies, videos and photos.
The course content is self-paced, and we will release the content throughout the next year.
You will be given ongoing access to the course materials and you are encouraged to treat it as a resource, to refer back to when you're ready to tackle a certain issue at your event.
In completing this course you will be armed with the knowledge you need to produce inclusive, purpose-driving, plastic-free, climate-responsible, restorative, fair and friendly events.
Self-paced - unlimited access
You can dip in and out of the content whenever you wish. There is no expiry date for access, and you can use it as a supportive brains trust. No matter what level you're at you can find the perfect advice and inspiration in this course.
Global experts and world's best
Designed by experts in event sustainability globally, the content and guidance has been honed over two decades, three books and hundreds of events. We've done the hard work for you! Your plan is laid out for you. Get going!
No more google rabbit holes
The course gives you instant access to the world's most innovative events, amazing solutions and creative approaches. We're a direct link to the best in the world, saving you precious online research time and avoiding you reading defunct information.
Feel secure in your decisions
The worst feeling is knowing you don't know what you don't know. We can help you avoid those green 'clangers' when you think you've made the right choice, only to find out a few weeks later that there was a much better way!
Here's what event managers have asked for...
I just need some solid advice!
What I am not prepared to do is carry on working in an unsustainable manner and really just need some solid quality advice. This course is a perfect companion and I know I am in safe hands and will make intelligent decisions now I have access to this.
We need to convince our brands
I am desperate to change the way we do things with the brands we work with. This course will give me the tools I need to convince our clients that a sustainable approach is the right approach.
It's opened my eye to how easy it can be.
This was an excellent course with great theory backed up by practical examples. It has opened my eyes as to how easy and inexpensive it is to run events in a sustainable manner and has helped to change our practices in not only our events planning but how we look at our everyday business
A Practical Course in
Sustainable Event Management
1: Fundamentals and Strategy
Before delving into the practical matters of applying sustainability principals, we recap on what sustainability really is. The first module brings us back to the basics - sustainability literacy (the pillars of sustainability, sustainable development, principles and values). The second module is Executive Strategy (creating a strategic approach and framework, policy, setting ambitious goals, and workshops to hold). And the final module is Getting Started (stakeholder engagement, issues identification and materiality assessment and measuring results).
2: Events with Purpose
This course looks at what purpose-driven events are, how to find your purpose and how to build purpose into your project. Purpose-partnerships and purposeful production are considered. Included are modules on social responsibility and inclusion and diversity.
3: Towards Zero Waste
For decades, the event industry has been responsible for generating huge volumes of wasted resources sent to landfill. By the end of this module you'll be armed with the knowledge and tools to have your next event moving towards (maybe even reaching) zero waste.
Open for enrolment.
4: Energy and GHGs
Sustainable event energy management is about conserving energy demand, operating as efficiently as you can, sourcing the maximum renewable energy possible, and ultimately, reducing your greenhouse gas emissions related. By the end of this module you'll know how to design-in efficiency, embed smart power planning and why collecting, analysing and reporting on energy impacts is critical to your event success. Launching 2020/21.
5: Transport, Travel and GHGs
Moving people, supplies, equipment, temporary infrastructure and even waste and waste water, are major production logistics for many events. This Module presents issues and potential impacts of event travel and transport, and focuses on why efficiencies in this area will have direct benefit in other event activities. Launching 2020/21.
6: Food and Materials
A mountain of ‘stuff’ is needed to run most events and the purchase decisions you make are public statements of your commitment to being fair, ethical and environmentally responsible. This module unpacks key purchasing categories, sustainability issues, and will give you tools to make the best sourcing decisions. Launching 2020/21.
7: Water and Biodiversity Protection
Responsible water use and wastewater management play an important role in many event’s sustainability agendas. Where water scarcity is an issue, events must not overdraw this most precious of natural resources. Paramount is protection of the natural environment and biodiversity it supports, within the immediate vicinity of the event site or venue. This module dives into how events can ensure they are responsible environmental stewards. Launching 2020/21.
8: Engagement and Communications
Events can be life-changing platforms for good. They can be fully immersive, with cultivated experiences that allow participants to form a deep understanding and connection to sustainability principles. The food they eat, the way they are transported, how they are entertained and the new ideas they are opened to. This is your opportunity to engage and inspire your participants, your workforce, contractors and supply chain. Launching 2020/21.
Ready to enrol?
Sustainable Event MANAGEMENT
Sustainable Event Alliance MEMBERSHIP
Three Course Package
Toward Zero Waste
FUNDAMENTALS AND STRATEGY
EVENTS WITH PURPOSE
will be offered
We will update you when the new modules and full course is released.
EVENTS WITH PURPOSE
100% Satisfaction Guarantee for 30-Days
We know that investing in online training can seem risky, especially paying up front before all the content is available! We are so confident that you will be happy with our training that we would like to offer you a 30 day money back satisfaction guarantee.
Joining opens doors into a global community.
The Sustainable Event Management: A Practical Course is more than just an online resource. You're in safe hands, with the world's leading sustainable event experts carefully curating content and giving you a short cut to the gold! But learning from each other, exchanging ideas and feeling like you're part of a global cohort of professionals on a shared journey is a major benefit of joining the programme.
Learn from others
All registered participants will have access to our private facebook group. This is your platform to engage with other event professionals to share challenges, and get answers to common questions. Our trainers will be available and hold regular live Q&A sessions.
Share your event issues, debate issues, upload photos, and organise visits with each other!
Free SEA membership
Every Participant receives a complimentary membership of the Sustainable Event Alliance. Here you have access to supplier and solutions databases and our extensive membership base.
We are introducing a one-on-one coaching service where you can book time to get bespoke support. Think of us as your brains trust, your sounding board and your decision safety-net.
If you need inspiration, a second opinion, to discuss complex problems, an affirmation you're on the right track, ideas for a tackling a specific problem, or recommendations for solutions providers, we can connect you with recognised industry experts in every field.
Book by the hour to schedule Zoom or other conferencing sessions with the specialist of your choice, in your language!
Our instructors are in the field, working on and networking with the world's leading events. We update the course materials with the most recent innovations, research findings and developments in best practice.
Lean on us to feed you the most inspiring, effective and replicable systems, solutions and innovations in the field of sustainable event management.
Every module has 'deep dive' materials to enhance and inspire. We'll send news updates to your feeds if you opt-in, and let you know when new content has been added to the course.
Meet Meegan Jones...
Meegan is a seasoned event professional and pioneer in event sustainability practice. Taking the events she was working on as living labs, Meegan devised her own way of incorporating sustainability into her events work. Right from the start she recognised that bringing the sponsors, partners, suppliers and attendees on the journey was absolutely key. Her early work lead to a call to take on the role as the first dedicated full-time sustainability manager at major music festivals in the UK, where she got to bring her efforts to scale.
She realised that this valuable learning needed to be shared with others as so few people were considering a sustainable approach to event production. She made the decision to document her processes. She started with the 'model event' devised through her work at Peats Ridge Festival. She authored the Live Earth Green Event Guidelines too, an early leader in the field. She has also contributed to advancing industry knowledge through writing the UNEP Music and Environment Initiative Singing to a Greener Tune, and was a co-author of the research paper into festival travel impacts Jam Packed (Julie's Bicycle). All of this has culminated in writing the industry bible, her book Sustainable Event Management: A Practical Guide. First published in 2009, and now in its third edition, she draws on the lessons learned by hundreds of events over two decades and brings them to life in this new online training course.
Giving back to the industry, she is co-founder and chair of the industry guild Sustainable Event Alliance, and was on the global working groups for the development of ISO 20121 and the GRI Event Sector Supplement.
Through her consultancy in event sustainability, her work includes both strategic and practical advice. Credits include the early sustainability strategy for FIFA World Cup Qatar 2022 and sustainability programme advisor to The Ocean Race. She has also recently advised an intergovernmental event and a global fashion week.... you can be sure that the advice given in this course covers sports, festivals, business and special events!
Having trained more than 1000 event professionals in a face to face format, with the recent surge of interest in getting this knowledge into the profession, through this online course she can reach more people all at once!
What people say about Meegan's work..
She wrote the book on the subject!
I found the programme jam-packed with practical advice in a way that was thoroughly enjoyable. Meegan Jones wrote the book on the subject - literally! I can't think who would know more Sustainable EventManagement. Regardless of what your role is in the biz you will learn an enormous amount plus have the opportunity to network and learn from other industry professionals.
Director of Sustainability
An inspirational reference
Meegan pulls together the leaders of this sometimes disparate field from around the world into one inspirational book. I have used it as a reference and guide for my own work since the first edition came out. In every student interview I do about our sustainability work, it is the first and only reference material I recommend to them.
University of Calgary
Essential reading for every student in event management
Sustainability is more than just green operations, and Meegan Jones makes it clear that it involves multiple stakeholders, a comprehensive vision, and detailed planning and evaluation systems. You need a guide to continuous improvement, and this book provides the tools.
Frequently Asked Questions
What's the standard format of the Programme?
- Sustainable Event Management: A Practical Course is delivered online and can be accessed through any web browser.
- Modules will be released via scheduled 'drip-feed' and accessed via the Student Portal. Once you have received your email advising you of the next drop, relevant lessons and materials will be made available. You can start working through content in your own time.
- A 'live Q&A session' is hosted via the Private Facebook Group each week. This is your time to ask questions, seek clarification and hear first-hand about what works and what is not quite there yet.
Tell me about the Competency Assessment
We know how important it is for you to receive recognition for your professional development, so the Institute for Sustainable Events has partnered with the Sustainable Event Alliance to develop a competency pathway.
Upon successful completion of the Sustainable Event Management course, or any one of the course modules, you have the option of progressing into a Competency Assessment. For more information click here.
Will I immediately implement what I learn?
Yes. Absolutely. As industry specialists and educators our primary objective is to help you embed new practices and processes into your next event.
The "How to" guides and templates will help you to immediately implement new strategies into your event operations.
To get the most out of the programme we encourage you to actively engage with the cohort via the Private Facebook Group.
Do you offer a Guarantee?
It was not our intention to offer refunds but... as this is a new programme we expect that some of our messaging may not be as tight as we'd like. In the case we attract someone who isn't 'right' for the course then it is appropriate we offer a money-back guarantee.
It is our assumption that, if you are choosing to engage in a programme of work created by sustainability specialists with extensive experience, it is because you have a defined professional need.
Granted, with the rate of innovation and change occuring in the world, we don't know everything, but we are 100% confident that the programme content and support materials will immediately empower you to embed new processes and practices into your next event.
That said, if you have genuine buyers remorse and strongly believe the programme is not for you, we are willing to have a conversation with you.
How long do I have access to the programme?
Sustainable Event Management: A Practical Course is offered to you with lifetime access. You pay a one-time fee of EUR 2,400 for access to all programme materials, downloadable templates and topic specific deep dives.
Why euro? The Euro is an international currency used in 23 countries.
As we continue to evolve the programme and add new content we will explore offering the ability to purchase in your preferred currency, but for now it will be Euro.
How long will it take to complete the Programme?
In theory, Sustainable Event Management: A Practical Course is an 8 month programme. Each month will have a focus topic:
- Sustainability Literacy
- Executive Strategy
- Toward Zero Waste
- Energy & GHG's
- Transport, Travel & GHG's
- Food & Materials
- Water & Biodiversity Protection
- Engagement & Communication
You choose how much time you want to spend on each lesson and diving deeper into additional resources which are grouped into:
- How to guides [step by step implementation process]
- Downloadable resources [i.e. templates to use for implementations]
- Learn about [topic]
- Did I tell you about [Meegan's stories]
- Stretch goal challenges [for those ready for more]