Are you ready, to produce events that are good for you and good for the planet?

Also available ISO 20121: Event Sustainability Management Systems online training. Find out more.

Sustainable Event Management:
A Practical Course

This is a professional development programme that will prepare you to make quick and effective decisions when managing complex sustainability issues at your events.


Programme content is broken down into simple, implementable steps.


At the end of each module you'll be ready to take immediate action, keeping the boss, sponsors and event attendees happy and satisfied, by delivering a beautifully-produced event that is good for all.

We know you're inspired to use your events for good, but as a time-poor event manager, you need the first step...

Has your boss suddenly realised they need to be producing sustainable events, and as the 'greenie' in the building, you've been assigned the responsibility to 'make us sustainable'? They've probably already leap-frogged the 'doing' and are asking for certification...!!


But given no time to get ready, they still expect it to be done yesterday, they've given you no budget, no people, and no support.... what to do?


You might have a good gut feeling on what you need to do, but are overwhelmed when you think about how to begin. Where to start first - what to prioritise? 

Energy, water, waste, single-use plastic, greenhouse gas emissions, transport, reusable cup systems, signage and overlay, food, food waste, composting, recycling, glitter, balloons, confetti, fireworks.... omg.

To compound this, with the world waking up too, your sponsors and performers are requiring you to have a sustainability plan, and your event attendees are probably asking (or we promise you are about to be asked) for carbon-neutral and plastic-free events.


These motivated (or newly awakened) people will be asking tricky questions about the event's sustainability agenda, water refill points, organic food, recycling, carbon emissions, plastic footprint and more. Get ready for pointing fingers, many questions, and the firing off of social media posts and shaming photos.


Not to freak you out further, but if you hadn't realised already, there are a huge number of people that you're going to have to get onboard - fellow staff, contractors, caterers, waste staff, venue management, performers, volunteers.... This is a people problem more than anything.

The good news is that so many events and people like you are revved up and ready to play their part and this course is here to help you do it, and do it fast!

So where to start? Can you make an impact?

It can be overwhelming when you read the news and see the stresses our planet is under. Global issues are becoming ever-more acute. 

Climate change, ocean plastic pollution, water scarcity and drought, extreme weather, wild fires, species extinction, record temperatures, coral bleaching, ocean dead zones, school strikes, social intolerance, refugee crisis, human trafficking and exploitation, political inaction and social uprising!

But yes! Your event can be part of the solution, not part of the problem. 

Image what your positive legacy could be...

The course has been created by industry-recognised event sustainability professionals, for event industry professionals like you. It focuses on real-world, event challenges and opportunities.

All modules are supported with additional 'deep dive' content ready for you (and your event) when the time is right! Jump in and out of the content as you need. You get to decide what topics to focus on and when. In this launch year, the full course topics and materials will be drip-fed throughout the year.

At the end you will receive a Certificate of Completion and also have the option to undergo a competency assessment with the Sustainable Event Alliance to become an Event Sustainability Practitioner.

Here’s What You’ll Get When You Sign Up

Once you're signed up, you'll get immediate, lifetime access to the course materials which includes videos from our instructors, downloadable assets, knowledge checks, further reading, and specially curated content from world-class events with case studies, videos and photos.  

The course content is self-paced, and we will release the content throughout 2020. See the release schedule below.

You will be given ongoing access to the course materials and you are encouraged to treat it as a resource, to refer back to when you're ready to tackle a certain issue at your event.

In completing this course you will be armed with the knowledge you need to produce plastic-free, climate-responsible, restorative, fair and friendly events.

Self-paced - unlimited access

You can dip in and out of the content whenever you wish. There is no expiry date for access, and you can use it as a supportive brains trust. No matter what level you're at you can find the perfect advice and inspiration in this course.

Global experts and world's best

Designed by experts in event sustainability globally, the content and guidance has been honed over two decades, three books and hundreds of events. We've done the hard work for you! Your plan is laid out for you. Get going!

No more google rabbit holes

The course gives you instant access to the world's most innovative events, amazing solutions and creative approaches. We're a direct link to the best in the world, saving you precious online research time and avoiding you reading defunct information.

Feel secure in your decisions

The worst feeling is knowing you don't know what you don't know. We can help you avoid those green 'clangers' when you think you've made the right choice, only to find out a few weeks later that there was a much better way! 

Here's what event managers have asked for...

Event Planner

I just need some solid advice!

What I am not prepared to do is carry on working in an unsustainable manner and really just need some solid quality advice. This course is a perfect companion and I know I am in safe hands and will make intelligent decisions now I have access to this.

Marketing

We need to convince our brands

I am desperate to change the way we do things with the brands we work with. This course will give me the tools I need to convince our clients that a sustainable approach is the right approach.

Event Manager

It's opened my eye to how easy it can be.

This was an excellent course with great theory backed up by practical examples. It has opened my eyes as to how easy and inexpensive it is to run events in a sustainable manner and has helped to change our practices in not only our events planning but how we look at our everyday business

A Practical Course in
Sustainable Event Management

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Module 1: Sustainability Literacy

Before delving into the practical matters of applying sustainability principals to your event production, we recap on what sustainability represents. This module expands into related concepts of sustainable development and the Sustainable Development Goals (SDGs). Launching during 2020.

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Module 2: Executive Strategy

Creating a thoughtful, fit-for-purpose strategic approach will avoid reactionary or once-off issues management, and will position your event to fully capitalise on meaningful opportunities in operational, outreach and leadership. You will develop the principles and values that you want to stand by, articulate what really matters to you and your stakeholders, including what is to be incorporated into your sustainability approach. Launching during 2020.

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Module 3: Towards Zero Waste

For decades, the event industry has been responsible for generating huge volumes of wasted resources sent to landfill. By the end of this module you'll be armed with the knowledge and tools to have your next event moving towards (maybe even reaching) zero waste.

FIRST MODULE TO BE RELEASED: Commences March 2020

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Module 4: Energy and GHGs

Sustainable event energy management is about conserving energy demand, operating as efficiently as you can, sourcing the maximum renewable energy possible, and ultimately, reducing your greenhouse gas emissions related. By the end of this module you'll know how to design-in efficiency, embed smart power planning and why collecting, analysing and reporting on energy impacts is critical to your event success. Launching during 2020.

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Module 5: Transport, Travel and GHGs

Moving people, supplies, equipment, temporary infrastructure and even waste and waste water, are major production logistics for many events. This Module presents issues and potential impacts of event travel and transport, and focuses on why efficiencies in this area will have direct benefit in other event activities. Launching during 2020.

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Module 6: Food and Materials

A mountain of ‘stuff’ is needed to run most events and the purchase decisions you make are public statements of your commitment to being fair, ethical and environmentally responsible. This module unpacks key purchasing categories, sustainability issues, and will give you tools to make the best sourcing decisions. Launching during 2020.

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Module 7: Water and Biodiversity Protection

Responsible water use and wastewater management play an important role in many event’s sustainability agendas. Where water scarcity is an issue, events must not overdraw this most precious of natural resources. Paramount is protection of the natural environment and biodiversity it supports, within the immediate vicinity of the event site or venue. This module dives into how events can ensure they are responsible environmental stewards. Launching during 2020.

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Module 8: Engagement and Communications

Events can be life-changing platforms for good. They can be fully immersive, with cultivated experiences that allow participants to form a deep understanding and connection to sustainability principles. The food they eat, the way they are transported, how they are entertained and the new ideas they are opened to. This is your opportunity to engage and inspire your participants, your workforce, contractors and supply chain. Launching during 2020.

Ready to enrol?

Sustainable Event Alliance

Annual Membership

€0

  • Global Community
  • Event Specialists
  • Collaborations
  • Supplier Directory

Launching Soon!

Sustainable Event FUNDAMENTALS

Comprehensive Programme consisting of 8 Modules

€280 

/ mo for 8 months

  • Sustainability Literacy
  • Executive Strategy
  • Toward Zero Waste
  • Energy & GHG's
  • Transport, Travel, GHG's
  • Food & Materials
  • Water & Biodiversity
  • Engagement & Comms
Register interest

We will update you when the new modules and full course is released.

100% Satisfaction Guarantee for 30-Days

We know that investing in online training can seem risky, especially paying up front before all the content is available! We are so confident that you will be happy with our training that we would like to offer you a 30 day money back satisfaction guarantee. You will have access to the first available chapter on Zero Waste Events. If you are not happy and confident that the rest of the course will give you what you need, just contact us and we will give you a full refund.

Bonus

Joining opens doors into a global community.

The Sustainable Event Management: A Practical Course is more than just an online resource. You're in safe hands, with the world's leading sustainable event experts carefully curating content and giving you a short cut to the gold! But learning from each other, exchanging ideas and feeling like you're part of a global cohort of professionals on a shared journey is a major benefit of joining the programme.

COMMUNITY
Learn from others

All registered participants will have access to our private facebook group. This is your platform to engage with other event professionals to share challenges, and get answers to common questions. Our trainers will be available and hold regular live Q&A sessions.


Share your event issues, debate issues, upload photos, and organise visits with each other!


Free SEA membership
Every Participant receives a complimentary membership of the Sustainable Event Alliance. Here you have access to supplier and solutions databases and our extensive membership base. 

COACHING
One-on-one help

We are introducing a one-on-one coaching service where you can book time to get bespoke support. Think of us as your brains trust, your sounding board and your decision safety-net.


If you need inspiration, a second opinion, to discuss complex problems, an affirmation you're on the right track, ideas for a tackling a specific problem, or recommendations for solutions providers, we can connect you with recognised industry experts in every field.


Book by the hour to schedule Zoom or other conferencing sessions with the specialist of your choice, in your language!


CURATED
Current content

Our instructors are in the field, working on and networking with the world's leading events. We update the course materials with the most recent innovations, research findings and developments in best practice.    


Lean on us to feed you the most inspiring, effective and replicable systems, solutions and innovations in the field of sustainable event management. 


Every module has 'deep dive' materials to enhance and inspire. We'll send news updates to your feeds if you opt-in, and let you know when new content has been added to the course.


Meet Meegan Jones...

Meegan is a seasoned event professional and pioneer in event sustainability practice. Taking the events she was working on as living labs, Meegan devised her own way of incorporating sustainability into her events work. Right from the start she recognised that bringing the sponsors, partners, suppliers and attendees on the journey was absolutely key. Her early work lead to a call to take on the role as the first dedicated full-time sustainability manager at major music festivals in the UK, where she got to bring her efforts to scale. 


She realised that this valuable learning needed to be shared with others as so few people were considering a sustainable approach to event production. She made the decision to document her processes. She started with the 'model event' devised through her work at Peats Ridge Festival. She authored the Live Earth Green Event Guidelines too, an early leader in the field. She has also contributed to advancing industry knowledge through writing the UNEP Music and Environment Initiative Singing to a Greener Tune, and was a co-author of the research paper into festival travel impacts Jam Packed (Julie's Bicycle). All of this has culminated in writing the industry bible, her book Sustainable Event Management: A Practical Guide. First published in 2009, and now in its third edition, she draws on the lessons learned by hundreds of events over two decades and brings them to life in this new online training course. 


Giving back to the industry, she is co-founder and chair of the industry guild Sustainable Event Alliance, and was on the global working groups for the development of ISO 20121 and the GRI Event Sector Supplement.


Through her consultancy in event sustainability, her work includes both strategic and practical advice. Credits include the early sustainability strategy for FIFA World Cup Qatar 2022 and sustainability programme advisor to The Ocean Race. She is currently also advising an intergovernmental event and a global fashion week.... you can be sure that the advice given in this course covers sports, festivals, business and special events!


Having trained more than 1000 event professionals in a face to face format, with the recent surge of interest in getting this knowledge into the profession, through this online course she can reach more people all at once!

What people say about Meegan's work..

Vanessa Stanley

Tourism Development

She wrote the book on the subject!

I found the programme jam-packed with practical advice in a way that was thoroughly enjoyable. Meegan Jones wrote the book on the subject - literally! I can't think who would know more Sustainable EventManagement. Regardless of what your role is in the biz you will learn an enormous amount plus have the opportunity to network and learn from other industry professionals.

Laura Sohn

Director of Sustainability
Bonnaroo Festival

An inspirational reference

Meegan pulls together the leaders of this sometimes disparate field from around the world into one inspirational book. I have used it as a reference and guide for my own work since the first edition came out. In every student interview I do about our sustainability work, it is the first and only reference material I recommend to them.  

Donald Getz

Professor Emeritus
University of Calgary  

Essential reading for every student in event management

Sustainability is more than just green operations, and Meegan Jones makes it clear that it involves multiple stakeholders, a comprehensive vision, and detailed planning and evaluation systems. You need a guide to continuous improvement, and this book provides the tools.

Frequently Asked Questions

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